BKP Mechanics

Building a Trusted Mobile Mechanic Brand

A bold brand identity and digital presence to establish BKP Mechanics as a trusted mobile mechanic service in Tweed Shire.

When Blye founded BKP Mechanics, he set out to fix the frustrations many car owners faced—overpriced services, lack of transparency, and ongoing mechanical issues. He wanted to build a business that prioritised trust, convenience, and clarity while also improving his own work-life balance. However, as a brand-new business, BKP Mechanics needed an identity that clearly communicated its unique offering: a mobile mechanic service that comes to customers at their convenience. BKP Mechanics needed a strong brand, a professional online presence, and effective marketing materials to spread the word and attract customers across Tweed Shire.

project objective

The goal was to establish BKP Mechanics as a reliable, transparent, and convenient mobile mechanic service by developing a professional brand identity, an easy-to-use website, and supporting marketing assets.

Industry:
Automobile Servicing and Repair
Link:
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The Solution: Branding, Website, & Marketing Assets for Growth

To help BKP Mechanics stand out from traditional mechanics and generic online listings, we crafted a strong, professional, and memorable brand identity.

  • Branding: We developed a bold and trustworthy visual identity, ensuring BKP Mechanics would be instantly recognisable across digital and print platforms.
  • Website Development: A custom website was designed to showcase BKP Mechanics’ services, highlight its convenience factor, and make booking effortless for customers.
  • SEO Optimisation: The website was built with targeted keywords and local SEO to help Tweed Shire vehicle owners find BKP Mechanics when searching for a mobile mechanic.
  • Social Media Assets: We created easy-to-edit templates for social media, enabling Blye to maintain a consistent brand presence online.
  • Marketing Collateral: To reinforce BKP Mechanics’ brand in the real world, we designed:
    • Car Magnets for brand visibility while on the road
    • Business Cards for professional client interactions
    • Bumper Stickers for long-term brand exposure
    • Service Stickers to remind customers when their next service is due
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Establishing BKP Mechanics as a Trusted Name

  • Recognisable & Professional Brand: BKP Mechanics now has a cohesive brand that builds trust and credibility with customers.
  • Improved Visibility: The website and SEO efforts have positioned BKP Mechanics where local customers are searching for mobile mechanic services.
  • Easy Client Engagement: The website provides a seamless experience, making it simple for customers to book a service or learn more.
  • Marketing Made Simple: With a set of social media templates and print materials, Blye can consistently promote BKP Mechanics without the hassle of creating content from scratch.
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Hayley from WQ Creative is amazing at everything that she does! She supported our business as we had no idea where to start. Hayley designed our whole business branding: from catch phrases, business cards, logos, website and vehicle signage. She can do it all. She even took us through a workshop to support us in creating a marketing plan. I would highly recommend WQ Creative

Blye Philip
BKP Mechanics

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