Bossy Boots had been a trusted name in early childhood education since 1995, but with increasing competition in the area, the centre needed a modernised brand and digital presence to continue attracting new families. When Candis Henry took over as the new owner, she recognised the importance of standing out in a crowded market. However, the existing brand lacked cohesion, there was no logo or brand kit, and the website was outdated, making it difficult for parents to engage with the centre online.
To refresh the branding, create a highly functional website, and implement a strategic digital marketing plan to ensure Bossy Boots remained a top choice for families in Kingscliff.
Our approach was to modernise and elevate the Bossy Boots brand while preserving its warm, welcoming identity.
Hayley was great, very prompt, and professional, always giving me confidence in the process. Before working with WQ Creative, I didn't have a logo, brand kit, or website, so I needed their help so much. My website has not only been [a great resource] for families, but we have also hired new educators because our website is so beautiful and reflects our business so much. The extras you provided that I didn't know I needed, like the brand kit, I have used so much. Your content creation for our initial business growth was amazing. Yes, for sure, I would recommend WQ Creative to other businesses!
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