Beneath the Palms Midwifery had invested in a new site the year prior—but it just wasn’t quite right. The colour palette didn’t reflect her personality, the layout felt off, and crucially, the site wasn’t showing up on Google. She needed help with SEO for small businesses and a more intentional web presence that felt like her.
To create a website that reflects her unique midwifery practice, flows beautifully, and most importantly gets found in search by expecting parents looking for a private midwife in Cairns and surrounds.
We reworked the visual presentation of the website with a softer, more organic colour palette that felt more in line with her warm, nurturing energy. The layout was refined for clarity and flow—helping visitors move smoothly through key pages like services and about.
We embedded strategic keywords for terms like private midwife Cairns and acuneedling throughout the site’s copy and metadata. This helped Google better understand what her site is about and who it serves. We also restructured page content to support search rankings and provided SEO-friendly copywriting tailored to her offerings.
To support data-led decisions moving forward, we installed Google Analytics. This allows her to track how people find and move through her site, giving her deeper insight into client behaviour and areas for growth.
The updated design brought her vision to life—soft, welcoming, and uniquely her. Visitors now arrive on a site that feels warm and personal, mirroring the nurturing care she provides to her clients. It’s no longer “just a website”—it’s an online extension of her practice.
Without needing to “do more,” her website is quietly working in the background—showing up in Google for the right search terms like “private midwife Cairns” and “acuneedling.” In just 28 days, 96 people found her through organic search—and they’re not just landing, they’re exploring.
With clear analytics in place, she can now see how her website is performing. What’s landing. What people are reading. That kind of clarity creates peace of mind—and allows her to focus more on doing what she loves: supporting women through birth and beyond.
“The website looks incredible, and I’m extremely happy with the work you’ve done. I truly appreciate your skills and expertise.”
