Elysian Lawns and Gardens

Strategic Web Design & Branding for Cairns’ Top Lawn Restoration Expert

A full branding and web design package for a lawn care business ready to launch a new premium service lawn restoration in Cairns and surrounding areas.

Elysian Lawns and Gardens had built a strong reputation offline, but they lacked an online presence to match. With no website, no digital brand identity, and a major new service about to launch, they needed a cohesive, professional platform to establish themselves as leaders in lawn restoration in Cairns.

project objective

The goal? Position Elysian Lawns and Gardens as the go-to provider for lawn restoration in Far North Queensland. The client wanted a brand and website that reflected the premium quality of their work, something they could be proud to promote and that would make it easy for new customers to engage.

Industry:
Lawn and Garden Care
Link:
See it live

The Solution: A Brand and Website Built to Grow Their Most Valuable Service

Crafting a Brand Identity That Reflects Quality

We developed a full brand identity package including logos in all formats (SVG, PNG, PDF, JPG), a complete brand guide, and an easy-to-follow cheat sheet for day-to-day use. The brand direction focused on trust, professionalism, and visual cues of care and growth, the hallmarks of their service.

Strategic Web Design Built for Service Visibility

The new site was designed to highlight lawn restoration services front and centre. Clear calls to action, and intuitive navigation all work together to encourage visitors to learn more, trust the brand, and get in touch.

SEO That Drives Local Leads

We built the site with local SEO for lawn care services from the ground up, optimising content, metadata, and structure to help the business show up in Google searches for terms like “lawn restoration Cairns” and “garden care near me”.

Photo of Elysian Lawns and Gardens business cards
Photo of Elysian Lawns and Gardens website opened on a Macbook an iPhone
Photo of a worker wearing a polo shirt and a cap with Elysian Lawns and Gardens logo
Photo of a bottle in stubby cooler with the Elysian Lawns and Gardens logo
No items found.

Outcomes & Impact: A Professional Presence That’s Working Behind the Scenes

A Brand That Finally Feels Legit

Before working with us, Elysian Lawns and Gardens had no online presence. No website, no logo, no way to show the quality of their work to potential clients. Now they have a brand that feels professional, grounded, and reflective of the care they bring to every job. It gives them the confidence to show up proudly and share their business with others.

New Enquiries Without the Hard Sell

Since launching, the website has been doing its job in the background. In just three months, it brought in 183 new visitors through organic search alone. People are landing on the right pages and showing interest, with 220 views on their main service page and 27 visits to the contact page. These aren’t just numbers. They’re proof that the site is helping real people find the business and take the next step.

Clarity, Control and Momentum

The Elysian team now has a clear brand direction and a consistent online presence. They’re seeing repeat visitors too, with 77 people coming back to the site last month. That tells us the design is working, the messaging is resonating, and the website is supporting their growth without them having to constantly chase leads.

Photo of Elysian Lawns and Gardens business cards sitting next to a Macbook
Photo showing the Elysian Lawns and Gardens website opened on a Macbook and iPhone
Photo of a Macbook and iPhone showing the Elysian Lawns and Gardens website
Photo of a tumbler in a stubby cooler with the Elysian Lawns and Gardens logo on it

“Thank you very much for producing one heck of a website for me… You have done a wonderful job in designing my website. I also thank you for being patient with me, we finally got there in the end! I will definitely recommend you to a few of the other guys.”

Chris Jones
Elysian Lawns and Gardens

Other similar projects

Let’s Build Something
Great Together

Whether you’re launching a new service or finally ready to build a brand presence that reflects the quality of your work — we’re here to help. Let’s create a website and brand identity that works as hard as you do.

Let's Talk